Branding

Alter New Media’s fully comprehensive brand strategy will break down the brand story, what your brand is and
why it’s different, your mission, values, personality & phrase bank, core identity, brand mood, and an immediate
action plan.

• The brand story is tied to objectives.
• Target audience
• A timeline of activities
• How the brand makes a difference
• Key Statements
• Key FAQs
• Mission & values
• Personality & phrase bank
• Core identity
• Brand colors & Aesthetic Mockups