Our story
Insights
Thought leadership, case studies, and perspectives on visibility, media, and emerging technology.
The Power of Storytelling: How Disruptive Founders Can Share Their Vision
Storytelling is a game-changer for disruptive founders. It’s more than just sharing your vision—it’s about connecting with your audience on
Why Sustainable Fashion Matters: The Impact of IdyllVie
In a world increasingly aware of environmental issues, the fashion industry stands out as a significant contributor to ecological problems
Building a Brand with Purpose: How to Communicate Your Startup’s Mission
Consumers today are more discerning and values-driven than ever before. They seek brands that align with their own beliefs and
The Role of Social Media in Startup PR: Strategies for Success
Social media is the new PR powerhouse for startups, forget billboards and expensive ad campaigns—if you’re not tweeting, posting, or
Transforming Lives: How EmpowerHer Is Pioneering Holistic Healing for Women
We are excited to highlight the inspiring work of our client, Latissha Morrison, and her nonprofit organization, EmpowerHer Transformation Inc.
How OurFren Plushies Are Saving Endangered Species One Hug at a Time
We are pleased to highlight the impactful efforts of our client, OurFren Plushies. OurFren Plushies is devoted to the conservation
5 Steps to Create an Outstanding Marketing Plan
Creating a standout marketing plan is crucial for any business aiming to thrive in today’s dynamic marketplace. A well-structured marketing
The Benefits of Purpose-Driven Marketing for Small Businesses
What makes some small businesses stand out in a crowded market? The answer lies in purpose-driven marketing. As traditional strategies
How to Use TikTok for Business in 2024
In 2024, TikTok will continue to be a dominant force in the social media landscape. With over a billion active
Celebrating Veterans and Entrepreneurship in Vegas: Freedom Week 2024
Las Vegas, NV – Freedom Week 2024 was a remarkable celebration dedicated to empowering veteran entrepreneurs. This week-long event brought
The Rise of Conscious Consumerism: Why Purposeful Influencers Matter More Than Ever
According to a 2020 study by IBM and the National Retail Federation, nearly 70% of North American and European consumers
Navigating the Web3 Space: How To Thrive in a New Digital Era
The digital landscape is evolving at an unprecedented pace, and one of the most significant shifts we are witnessing is
Pride Event on June 29, 2024: Alter New Media X Spice NYC
On June 29, 2024, Pride celebrations in NYC reached new heights with the collaborative sponsorship of Spice NYC: Pride with
6 Key Public Relations Trends in 2024
As we navigate through 2024, the public relations (PR) landscape continues to evolve rapidly. With new technologies emerging and consumer
Building Your Brand from Scratch: The Ultimate Guide
Starting a brand from the ground up is an exhilarating journey that combines creativity, strategy, and perseverance. Whether launching a