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Thought leadership, case studies, and perspectives on visibility, media, and emerging technology.
Influencer Marketing Is Evolving—And Older Consumers Are the Untapped Opportunity
???? The Myth of Influence: Why Age Is Not the Limiter—But the Lever For too long, influencer marketing has been
Beyond the Panel: My Experience at the Female Empowerment Summit Unstoppable Together 2025
By Nadya Rousseau, CEO & Founder, Alter New Media On March 4, 2025, I walked into the grand ballroom of
The Power of Digital Storytelling: How Founders Can Use Media to Amplify Their Message
What makes a brand unforgettable? Is it the product, the service, or the story behind it? In today’s digital landscape,
AI for Social Good: How Nonprofits Can Leverage AI to Maximize Impact and Drive Meaningful Change
Artificial Intelligence (AI) is no longer just for tech giants and Fortune 500 companies. Nonprofits are also harnessing AI’s power
5 Branding Secrets Every Influencer Needs to Build a Personal Brand
The Power of Personal Branding: 5 Secrets for Influencers Have you ever noticed how some people walk into a room
Disruptive Founder Feature: Ben-Zion Benkhin of Wombo AI Spearheads Change for AI Accessibility with Creative Consumer Applications
How Wombo AI is Redefining AI: Creativity, Accessibility, and Fun When Ben-Zion Benkhin launched Wombo AI, he had one goal:
AI-Generated Influencers: The Future of Human Connection or a Marketing Misstep?
The Rise of AI-Generated Influencers: Innovation or Overreach? The face of marketing is changing rapidly, and so is the idea
Client Spotlight: How iDox.ai is Redefining Data Discovery and Protection
iDox.ai: Revolutionizing Sensitive Data Discovery and Protection In the modern era of digital transformation, safeguarding sensitive information is more critical
Personal Branding for CEOs: Creating an Executive Presence That Strengthens Your Business
How Today’s CEOs Build Powerful Personal Brands Today’s most influential CEOs aren’t just company heads—they’re trusted voices, thought leaders, and
Mission-Driven Founder Feature: Blake Mycoskie of TOMS Shoes – Changing the World One Pair at a Time
Blake Mycoskie, the visionary founder of TOMS Shoes, has built an iconic brand by reshaping how businesses approach social impact.
The Purpose-Driven Marketing Funnel: Creating a Sales Journey Focused on Mission and Impact
A brand with a purpose does more than create products—it creates connections. Today’s consumers want more than just a transactional
Client Spotlight: Dr. Mohammad Aalai Launches Pain Free Lives Clinic to Offer Non-Surgical Pain Solutions in New York City
We are happy to spotlight our client, Dr. Mohammad Aalai, founder of Pain Free Lives. Chronic pain impacts millions of
At the Intersection of Innovation and Community Author, Speaker, and Trainer Melissa Robinson-Winemiller Discusses the Importance of EQ and Empathy
Melissa Robinson-Winemiller, author, speaker, and trainer, stands out for her ability to fuse empathy with effective leadership strategy. With a
Life With Kajsa: Leading Life With Purpose
Kajsa’s journey to launching her coaching and blog platform, Life with Kajsa, began over a decade ago in Los Angeles,
Recap: Nadya Rousseau’s Talk and the Marketing Panel at Be You Brand Live 2024
Be You Brand Live 2024 kicked off with an array of empowering talks, with Nadya Rousseau, founder of Alter New