Spread The Cheer USA: The Cheer Choice Awards 2024

Celebrating Positivity: Spread The Cheer USA and The Cheer Choice Awards in Las Vegas Spread The Cheer USA and the Cheer Choice Awards stand out as leaders for positivity in a world where the internet can often be a breeding ground for negativity and criticism. Held in the dazzling city of Las Vegas, this award […]

Microsoft just Dropped VASA-1, the first AI-generated Video that Looks Hyper-Realistic

In a groundbreaking development, Microsoft has introduced VASA-1, a pioneering video technology powered by artificial intelligence that promises to revolutionize how we perceive and interact with digital media. This latest innovation showcases realistic videos that blur the lines between virtual and reality, setting a new benchmark in AI-generated content.   In today’s blog post, we […]

Heinz and Mattel

Heinz and Mattel Creative Collaboration: Barbie meets BBQ

In an unexpected yet exciting blend of fashion and flavors, Heinz and Mattel have partnered to launch a campaign that’s as novel as it is nostalgic: “Barbie meets BBQ”. This unique collaboration brings together Heinz, a brand synonymous with ketchup and grilling, and Mattel’s ever-stylish Barbie in a fusion, sparking conversations and tantalizing taste buds. […]

99 cents only store

The Rise and Fall of the 99 Cents Only Store

Author, Cynthia Uduchukwu The journey of the 99 Cents Only Stores begins not with a grand vision but with a keen eye for opportunity. In the 1960s, Dave Gold, a Los Angeles liquor store owner, noticed a curious trend:  items priced at 99 cents disappeared from his shelves faster than anything else. This sparked a […]

NYC Affirmative Psychotherapy

Client Spotlight: The Social Mission of NYC Affirmative Psychotherapy

Author, Cynthia Uduchukwu It all started with a glaring reality: Black queer LGBTQ+ individuals up to date often face a double dose of discrimination and misunderstanding, not just in daily life but also when seeking mental health care. Seeing the inadequate treatment and frustrating lack of accessibility that affected so many, Aaron Skinner-Spain founded NYC […]

influencer marketing for non-profits

How Non-profits Can Harness the Power of Influencer Marketing for Social Good

Remember when raising awareness for your non-profit meant phone banking and bake sales? While those efforts deserve a gold star, the digital age has ushered in a new era of connecting with supporters and driving social change. Influencer marketing is a game-changer that’s no longer just for selling the latest sneakers or makeup. But hold […]

The Role of Storytelling in Mission-driven Marketing

At the heart of every successful marketing strategy lies a compelling story. This narrative does more than just sell a product or service; it conveys a mission, a vision, and a purpose that resonates deeply with its audience. As a brand on a mission to change the world in your little way, You’re not just […]

Recap: “STANDING ON BUSINESS” Event Transforms Networking in Las Vegas

  Image from Wrldclass Events This past Sunday evening, the much-anticipated “STANDING ON BUSINESS” networking event, organized by WRLDCLSS EVENTS, successfully concluded, leaving attendees inspired and connected. Held at an exclusive, undisclosed location in Las Vegas, the event drew a diverse group of high-level business professionals and entrepreneurs from various industries.   A Night of […]

The Impact of AI and Technology on Influencer Marketing

The rise of artificial intelligence (AI) and advanced technologies has greatly transformed the landscape of influencer marketing. We’re no longer in the era of just picking influencers with huge followings anymore. Instead, it’s all about smart, data-driven decisions that resonate more personally with audiences.   It’s essential to understand how these technological advancements are reshaping […]

Tech Startups

Evolution of Digital Marketing: The Impact of Tech Startups on Marketing Strategies

The tech startup ecosystem has been a hub of innovation and progress since the late 20th century. The advent of the digital age brought a wave of entrepreneurial endeavors, leveraging technology to solve problems, create convenience, and open new avenues for business and communication.    These startups have transformed industries, revolutionized consumer experiences, and contributed […]