Starting a brand from the ground up is an exhilarating journey that combines creativity, strategy, and perseverance. Whether launching a product, a service, or a personal brand, laying a solid foundation is key to your success. This comprehensive guide will take you through the essential steps to build a brand that stands out and connects […]
Content marketing is a great way of building brand awareness, engaging with your audience, and driving conversions. People often think content marketing is just about writing blog posts or sharing updates on social media, but it’s much more than that. Effective content marketing involves creating relevant content that resonates with your audience and meets their […]
Elon Musk, the visionary entrepreneur behind companies like SpaceX and Tesla, is known for his unconventional approach to business. Tesla, his electric vehicle company, has disrupted the automotive industry with its innovative technology and direct-to-consumer sales model. Unlike traditional car manufacturers, Tesla has largely avoided conventional advertising, relying instead on Musk’s high-profile presence and the […]
In a world where news travels fast, and reputations can change overnight, managing your brand’s image is more crucial than ever. One bad review or negative story can snowball, but a well-crafted PR strategy can turn challenges into opportunities. Let’s explore how effective public relations (PR) can help shape and maintain your brand’s image, ensuring […]
A few months ago, a major sportswear Adidas brand launched a campaign using augmented reality (AR) that allowed customers to try on shoes virtually via their smartphones. This innovative approach boosted sales and went viral on social media, showcasing the power of technology in modern marketing. This example is just a glimpse into how technology […]
Influencer marketing has come a long way since its early days. What started with a few celebrities and bloggers endorsing products has evolved into a massive industry with influencers of all sizes and niches. Platforms like Instagram, YouTube, and, more recently, TikTok have become hotspots for influencer activity. TikTok, in particular, has taken the world […]
The metaverse concept has quickly transitioned from science fiction to an exciting reality. As virtual and augmented reality technologies advance, the metaverse has emerged as a new frontier for brands to explore. Imagine a world where consumers can interact with brands in fully immersive virtual environments—attending virtual fashion shows, exploring virtual stores, or even participating […]
My First Customer Contact Week -written by Lauren Jones Co-founder of Alter New Media Customer Contact Week Las Vegas 2024 was an exhilarating experience. Reflecting on it, I’m reminded of how transformative this event was for the customer contact and customer experience (CX) industry. Held from June 3-6, 2024, at the spectacular Caesars Forum, this […]
Storytelling is the heartbeat of any successful brand, and in the digital age, it has never been more vital. It’s not just about selling a product; it’s about forging connections and creating memorable experiences that resonate with your audience. Every platform—Instagram, YouTube, TikTok, or LinkedIn—has vibes and quirks. The trick is to adapt your […]
Marketing these days is all about authenticity and engagement. As you look for innovative ways to spice up your marketing strategy while staying true to the authentic pulse that today’s consumers appreciate, let’s delve into the transformative potential of user-generated content (UGC). This isn’t about crafted, polished ad copy; it’s about real content created […]
