Las Vegas, NV — Tucked inside AREA15’s cutting-edge entertainment complex, Meow Wolf’s Omega Mart has evolved beyond a surreal art installation into one of the most unique private-event venues in Las Vegas. With immersive design, customizable event spaces, and a range of curated group experiences, Omega Mart is redefining how storytelling and hospitality intersect. The […]
New York, NY – October 15, 2025 — Global hospitality group M Social, under Millennium Hotels & Resorts (MHR), has officially opened its newest lifestyle property: the 569-room M Social Hotel New York Downtown. Strategic Rebrand and Transformation Previously operating as the Millennium Downtown New York, the property has undergone an extensive rebrand and renovation to align […]
By Nadya Rousseau, Founder & CEO, and Lauren Jones, Co-founder, Alter New Media Alter New Media at IMEX America 2025 IMEX America 2025, the world’s largest trade show for global meetings and events, underscored the industry’s shift toward responsible growth, human-centered design, and technology that advances sustainability and accessibility. Alter New Media participated in press […]
Alan Cruz’s path to venture capital has been anything but straightforward. Cruz began his career as a teenage activist, a role that led him to work for Congress in Washington, D.C. after college, before quickly realizing that politics wasn’t his true calling. Last year, Cruz faced a health crisis that required multiple surgeries and nearly […]
Heidi Schooler is an award-winning Los Angeles-based actor, voiceover artist, writer, and producer whose career spans film, TV, theatre, and digital media. Schooler has made appearances on shows like CSI: NY, starred in Bron Theron’s Half Dead Fred (2023), and has lent her voice to major campaigns for Walmart. Currently, she has a recurring role […]
A blockbuster afternoon of innovation, strategy, community, and impact LVIMA Board Members and Advisors Photo Credit Corporate Photographer and Filmographer Jamal Lawson Las Vegas, NV – July 31, 2025 – The spotlight was on at Myron’s inside The Smith Center for the Performing Arts as the Las Vegas Innovation Marketing Association (LVIMA) hosted Lights, Strategy, […]
By Alter New Media | July 2025 | LGBTQIA+ Entrepreneurship= Small Business Saturday | Tech for Good As cultural tides shift toward more inclusive economies, it’s impossible to ignore the entrepreneurs and artists at the forefront of transformation. This summer, Alter New Media had the privilege of witnessing brilliance in motion at the SPICE NYC […]
Stop Treating Marketing Like a Line Item. Start Treating It Like a Leadership Strategy. Ask most founders, CMOs, or investors what marketing is for, and the response is predictable: lead gen, customer acquisition costs, conversions. All valid. But if that’s all you think marketing is for, you’re missing the bigger picture. Here’s the real question, […]
If marketing is still treated as an optional add-on or a last-minute budget item, it’s time for a mindset shift. Marketing isn’t a luxury—it’s the engine that drives sustainable growth. It’s not just a department you tap into “when there’s extra budget.” The strategic infrastructure powers connection, shapes culture, and builds credibility. Marketing goes beyond […]
???? The Myth of Influence: Why Age Is Not the Limiter—But the Lever For too long, influencer marketing has been held hostage by a narrow, youth-obsessed lens—endless 20-something TikTok creators dancing on cue, algorithm-chasing content mills, and picture-perfect Instagram grids prioritizing aesthetics over actual impact. Here’s the inconvenient truth: real influence isn’t defined by youth […]
