Strategic Marketing
Company-focused strategic engagements designed to define market positioning, messaging, and launch or growth strategy grounded in our Strategic Visibility Pyramid.
What It Covers
- Market positioning & differentiation
- Ideal customer profile (ICP) & messaging architecture
- Launch or growth strategy sequencing
- Channels, partnerships, and distribution strategy
- 90-day go-to-market roadmap & priorities
Deliverable
Custom Go-To-Market Strategy playbook (15–25 pages) + strategy sessions
Best For
Founders and companies launching or scaling a product or service.
Strategy
Go-To-Market Strategy
A company-focused strategic engagement designed to define market positioning, messaging, and launch or growth strategy. This aligns narrative, channels, partnerships, and execution priorities to support adoption, revenue, and scale.
Investment
$8,500
What It Covers
- Messaging and positioning rollout
- Public relations and media execution
- Channel and partnership activation
- Launch or growth campaign management
- Strategic advisory during implementation
Deliverable
Customized multichannel strategic marketing and public relations support
Best For
Companies that need hands-on support turning strategy into momentum—without defaulting to generic agency retainers or one-off tactics.
Execution
Go-To-Market Execution
Following the completion of a Go-To-Market Strategy, Alter New Media provides execution support to help companies operationalize positioning, messaging, and growth priorities.
Investment
Custom
Go-To-Market Execution is scoped following strategy delivery. Timelines and investment are customized based on scope and complexity.