The Innovation Lab
Where strategy, media, and emerging technology intersect.
A Controlled Environment for Innovation
Alter New Media’s Innovation Lab is where strategy, media, and emerging technology intersect. It serves as a controlled environment for developing and testing purpose-driven tools that support visibility, monetization, and distribution for founders, leaders, and creators.
Current initiatives include proprietary GPT-based systems designed to translate strategic thinking into execution.
These tools are built to support founders, creators, and communications leaders alike, extending human expertise rather than replacing it.
Current Initiatives
Proprietary GPT Systems
Alter New Media is built on real access and lived experience within the creator economy. Our team has deep roots in entertainment, media production, and talent development.
Visibility Strategist GPT
Rooted in Alter New Media's Strategic Visibility Pyramid, this GPT helps translate strategic thinking into execution.
PIAB AI
A system of integrated GPTs designed to emulate how experienced publicists actually work—supporting PR strategy and execution.
Our Approach
A Sandbox for Real Ideas New Media Landscape
The Innovation Lab also functions as a sandbox for testing new ideas in real time, allowing Alter New Media to experiment with emerging technologies, validate demand, and refine solutions before formalizing them within the broader ecosystem.
This approach ensures that innovation remains grounded in real-world use cases, aligned with purpose, and oriented toward long-term value creation.
Let's shake up the world and alter the new media landscape
Ready to translate your narrative into influence, growth, and long-term value? Let’s build visibility that compounds.